Lately, McDonald's has been receiving a lot of negative attention from people, what with its recent 'Egg McMuffin of...' campaign that confused customers and now, with its McDStories Twitter campaign.
The McDStories Twitter campaign was launched with the aim of having customers tell positive stories about their experiences at McDonald's on Twitter. The fast food chain expected people to Tweet about their positive experiences using the hashtag #McDStories, and that did happen -- but for a very short period. As more people started using the hashtag, McDonald's saw Tweets becoming nastier and nastier, such as "I only eatMcDonald'swhen I am ill because it makes me feel sick anyway. #McDStories."
McDonald's had good intentions, but there are always risks when it comes to a Twitter marketing effort. Rick Wion, the social media director at McDonald's said, "As Twitter continues to evolve its platform and engagement opportunities, we’re learning from our experiences."