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27 Examples of Modern Fast Food Branding

From Sophisticated Pizza Packaging to Eco-Fast Food

— October 12, 2013 — Lifestyle
With the amount of pizza places and burger joints available for consumers to pick from, restaurants are constantly competing to stay ahead of the game, and these modern fast food branding examples are showcasing how businesses are using creative packaging to attract new people.

Since most fast food places serve relatively similar items on their menus, it takes much more than product placement and the occasional commercial to draw in new consumers. That's why opting to re-design product packages or the entire store layout for a modern or contemporary look can serve to attract a much younger and youthful market audience.

From upscale designer french fry packaging to baseball-inspired takeout containers, these modern fast food branding techniques will surely have people interested and intrigued.
6.9
Score
Popularity
Activity
Freshness
27
Remixed French Fast Food (UPDATE)
Remixed French Fast Food (UPDATE)
Mcdonald's McBaguette is a Bite of Cultural Goodness
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26
Fast Food Literacy Campaigns
Fast Food Literacy Campaigns
McDonald's Book Giveaway Encourages Children to Read
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25
Pizza-Emulating DVDs
Pizza-Emulating DVDs
This Domino's Pizza Advertising Campaign Delivers Surprises
<
24
Crystalized Corporate Crowns
Crystalized Corporate Crowns
This Artwork Actualizes an Iconic Consumer Symbol
<
23
Sauce-Squeezing Fry Sleeves
Sauce-Squeezing Fry Sleeves
The Ketchup Presser Makes Eating French Fries Less Messy
<
22
Fast Food Social Campaigns
Fast Food Social Campaigns
Domino's Pizza Ups the Ante With Revamped Social Engagement
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21
Upscale Fast Food Mugs
Upscale Fast Food Mugs
Patrick Norguet x Mcdonald's France Introduces Reusable Ceramic Cups
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20
Eco-Fast Food
Eco-Fast Food
Sustainable Fish for McDonald's EURO locations
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19
Vampire Value Meals
Vampire Value Meals
Burger King's Adult Fun Meal Includes 'New Moon' Trading Cards
<
18
Healthy Fast Food Advertising
Healthy Fast Food Advertising
The Happy Meal Bundle Ad Shows the Healthy Value of a Kid’s Me
<
17
Fast Food Aromatherapy
Fast Food Aromatherapy
The White Castle Burger-Scented Candle Benefits Autism Speaks
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16
Pizza Box Packaging
Pizza Box Packaging
The Fineprint Chicago Serves Their Tees Unsliced
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15
Burger Chain Rebrandings
Burger Chain Rebrandings
The New Wendy's Logo Highlights Clean Lines and a Fresh Face
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14
Meat-Free Fast Food Chains
Meat-Free Fast Food Chains
ZenBurger Lets Vegetarians Eat on the Run Too
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13
Iconic Fast Food Ads
Iconic Fast Food Ads
DDB Bacon Cheeseburger Ad for McDonald's is Simple and Direct
<
12
Pizza Box Branding
Pizza Box Branding
Footmark and Hi Panda Serve Up Limited-Edition Jeans in Eye-Catching Packaging
<
11
Electronic Fast Food Menus
Electronic Fast Food Menus
Burger King Renovations Are a Retro-Futuristic Combo
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10
Bandit Burger Joints
Bandit Burger Joints
Illegal Burger Gets Some Design Help From The Metric System
<
9
Burger-Adorned Egg Ads
Burger-Adorned Egg Ads
Cossette's McDonald's Print Ad Paints Easter Eggs with Burgers
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8
Anime Fast Food Packaging
Anime Fast Food Packaging
Mini Stop Cleverly Packages Its Fries to Act as Goku's Hair
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7
Ugly Pizza
Ugly Pizza
Difficult Branding?
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6
Sophisticated Pizza Packaging
Sophisticated Pizza Packaging
The Domino's Pizza Rebranding Comes with a New Chic Pizza Box
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5
Eco-Friendly Fast Food
Eco-Friendly Fast Food
McDonald's Opens LEED-Certified Restaurant in Chicago
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4
Designer Fast Food
Designer Fast Food
Mcdonald's is McFancy With Hermes Fries
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3
Fast Food Packaging Makeovers
Fast Food Packaging Makeovers
McDonald's Revamps Their Image
<
2
Lavish Fast Food Packaging
Lavish Fast Food Packaging
McDonald's Adopts Minimal Packaging for Its Luxury Burger Series
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1
Food-Cradling Takeout Packages
Food-Cradling Takeout Packages
Sandra Ferreyro Designs a Mess-Free Takeaway Bag
<