The DDB Bacon Cheeseburger ad was created for the global distributor of grease for McDonald’s. The clever ad boils the classic sandwich down to an adorable icon made out of processed cheese. Simplicity is a golden rule in advertising, and if the message should be direct, potent and easy to understand, this ad is spot-on. While this advert is clever, it’s definitely easy to comprehend.
Created to announce the arrival of the American staple to McDonald’s restaurants across Finland, the Helsinki office of DDB has taken the two headliners from the famous sandwich and converted a slice of cheese into a pig snout. The only trouble with this quiet approach is the cheese looks plastic; however, this may be an intentional nod toward the childlike charm of Mickey D's.
The DDB Bacon Cheeseburger ad is endearing and kitschy. DDB Helsinki manages to create a playful tongue-in-cheek persona for the distant fast food giant.