The Fineprint Chicago Serves Their Tees Unsliced

 - Jun 4, 2011
References: lvarlet & lovelypackage
The Fineprint Chicago enlisted designer Laurent Varlet to make their sizzling hot packaging for their freshly printed tees.

Since The Fineprint Chicago's designs come from the inspiration of their hometown, Laurent Varlet's designs came from the typical Chicago pizza delivery box. The production costs are minimal as the company has managed to screen print their own design on the corrugated cardboard.

The boxes are also perfectly designed for easy carrying as they resemble an easy take-out box in addition to being perfect for shipping. The Fineprint Chicago has also managed to use the traditional pizza box size markers as a way of boxing their shirts and knowing what is inside without the need to open it. With a slogan of "Fresh Chicago Flavor!" the boxes are truly branding genius by Laurent Varlet.