Take-out packaging doesn't usually have a very long lifespan, since it is made for to grab and go, then ends up in the trash shortly after. However, as they're being carried out of a restaurant, these paper bags, boxes and cups are like walking advertisements for a brand.
In addition to helping food or drinks get from point A to point B, takeaway packaging can also be a great way to provide some sort of insight or entertainment. Some great examples of this include Chipotle's 'Cultivating Thought' coffee cups, which are printed with essays. Alternatively, instead of trying to show or say too much, sometimes a minimal design with just a few simple words, colors or shapes can be just as effective in terms of delivery and cost.
SCORE
6.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 96%
Freshness 8%
