Uncrumpling Eco Containers

Sustainable Expanding Bowl Grows and Opens When Water's Poured Into It

The improvement of product wrappers has the potential to greatly reduce the amount of wasted material and energy that goes into storing and shipping edible items. The Sustainable Expanding Bowl is a brilliant idea that demonstrates an interest in doing much better in both of those categories to satisfy consumers, producers and the planet.

Tomorrow Machine's Hanna Billqvist and Anna Glansén worked with Innventia to construct a container from cellulose-based material that's 100% biodegradable. The thin paper composite retracts from a deep dish into a compressed box, made possible by intricate folding. This is more efficient for packing and transporting. The Sustainable Expanding Bowl would be sold to the public with a freeze-dried meal inside, and the simple act of pouring boiled water into the top would be enough to transform it into a convenient takeout-style carton.

Improved Product Wrappers
Disruptive innovation opportunity to reduce waste and energy in storage and shipping.
Cellulose-based Materials
Disruptive innovation opportunity to create biodegradable packaging options.
Convenient Takeout-style Cartons
Disruptive innovation opportunity to transform packaging with a simple pour of water.

Where This Applies

Packaging Industry
Disruptive innovation opportunity to revolutionize packaging materials.
Food Industry
Disruptive innovation opportunity to create more sustainable and convenient food packaging solutions.
Environmental Industry
Disruptive innovation opportunity to address sustainability issues in packaging and waste management.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 94%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X