When it comes to portable drinks, brands are introducing more sustainable packaging solutions and Tomorrow Machine's peelable, dissolving bottle is a step ahead of the rest. The design of GoneShells for the CPG sector makes the most of a biodegradable packaging material made from potatoes that takes cues from the way nature protects edible objects. Like a fruit peel, this packaging solutions naturally biodegrades without the need for recycling.
For this project, Tomorrow Machine collaborated with juice company Eckes Granini and its brand Brämhults. After the contents of the beverage bottle have been consumed, the packaging can be composted at home, dissolved in water or even eaten. Peeling the packaging activates the decomposition process, which is why the solution is able to hold liquid without falling apart.
Why This Trend Is Growing
- Sustainable Packaging
- Tomorrow Machine's peelable, dissolving bottle is a sustainable packaging solution made from biodegradable materials, creating opportunities for disruptive innovation in the packaging industry.
- Nature-inspired Design
- The design of GoneShells takes cues from the way nature protects edible objects, inspiring more nature-inspired packaging solutions in the future.
- Edible Packaging
- The ability for the packaging to be dissolved in water or even eaten creates disruptive opportunities for edible packaging solutions in the food and beverage industry.
Industries Being Reshaped
- CPG Sector
- GoneShells, the biodegradable peelable bottles, offer CPG brands a sustainable and nature-inspired packaging solution.
- Juice and Beverage Industry
- Collaboration between Tomorrow Machine and juice company Eckes Granini presents opportunities for sustainable packaging solutions in the juice and beverage industry.
- Packaging Industry
- Tomorrow Machine's innovative peelable, dissolving bottle technology presents opportunities for the packaging industry to create more sustainable and nature-inspired packaging solutions.
