Tossed is a London food chain that makes a point to focus on healthy eating and wanted its good sense of humor to come across as well with its new brand packaging.
A series of witty lines of text were developed by Richard Brownlie-Marshall, which are now used on food packaging and signage for the brand. Some of the one-liners include funny quips like "Hot Stuff coming through" or "I've got the hots for you" on a tea cup or soup container, which is both humorous and a clever reminder about the temperature of the liquid inside.
These good-humored packages are bold, but lighthearted, showing off the fun environment that consumers can expect when visiting one of Tossed's locations.
What Makes This Trend Stand Out
- Humorous Branding
- Using funny lines and quips on packaging and branding to convey a lighthearted and fun atmosphere.
- Bold Packaging
- Creating packaging with bold and bright colors that capture the attention of consumers.
- Clever Reminders
- Using witty lines and phrases on packaging to encourage healthier habits.
Sectors Adopting This
- Food and Beverage
- Incorporating humorous and clever packaging to enhance the customer experience at restaurants and food chains.
- Retail
- Using bold and clever packaging to differentiate products and capture consumer attention in a competitive retail market.
- Marketing and Advertising
- Employing humor and clever messaging on packaging to create memorable brand experiences and connect with consumers.
