Illegal Burger is a small burger joint in Oslo, Norway that recently got an overhaul of design work by The Metric System design studio. The little restaurant offers high-quality burgers fresh off a charcoal grill for a low price. The name Illegal Burger was inspired by the space they occupy, as it used to be a "no-licensed hole-in-the-wall bar," according to The Metric System.
Illegal Burger's packaging was given a cartooned cast of fast food crooks that can be seen plastered on the individual burger wrappers, bags, boxes and menus. The boxes are decorated with stickers while the Illegal Burger takeout bags are printed with rubber stamps. The quirky illustrations were created by Frode Skaren. The Metric System also gave Illegal Burger a wicked interior design, worked on by Al Coulson.
What's Driving This Trend
- Creative Packaging Design
- Opportunity to create unique and engaging packaging that enhances the brand experience and grabs the attention of customers.
- Quirky Illustrations in Food Packaging
- Opportunity to incorporate fun and distinctive illustrations into food packaging to create a memorable and playful brand image.
- Collaboration Between Design Studios and Restaurants
- Opportunity for design studios to partner with restaurants to bring innovative design concepts to the dining experience.
Who This Affects Most
- Food and Beverage Packaging
- Disruptive innovation opportunity to revolutionize packaging design and create a lasting impression on consumers.
- Graphic Design and Illustration
- Opportunity for graphic designers and illustrators to collaborate with food businesses and inject creativity and personality into their branding.
- Interior Design and Restaurant Industry
- Opportunity for interior designers to bring a fresh and unique perspective to restaurant spaces, creating immersive dining experiences.
