Dark Igloo's Branding for the Pump Energy Food is Craptastic

 - Jan 24, 2010   Updated: Jul 14 2011
References: thepumpenergyfood & behance.net
I love it when branding takes a cheeky approach, and the "crap-free" branding Dark Igloo made for The Pump Energy Food is a perfect example. Mark Miller, Dave Z Franzese and Dark Igloo have created a fun video that illustrates how healthy The Pump Energy Food is when compared to its crappy alternatives.

With the tagline "Sans Crap," this Dark Igloo branding design for The Pump Energy Food is, well, craptastic.

Implications - What makes this ad so enticing and captivating is it takes no prisoners, as it boasts a boundary-free approach. Honest, blunt and hilarious, the marketing campaign is missing all of the gimmicky marketing tactics so often seen in today's campaigns and goes straight for the heart.