Ooh Ooh Ah Ah! Packaging Expresses an Instinctive Enthusiasm for Jam

 - Dec 19, 2012
References: peckandco & lovelypackage
Food is something that all living creatures can appreciate and Ooh Ooh Ah Ah! packaging playfully illustrates the overlap between the tastes of primates and people. Emilie Wildiers' range of banana-flavored jams is represented by an adorable cartoon monkey named Nom-Nom. He's pictured with a different consumptive facial expression on each variety of jar.

White Chocolate, Rhubarb and Rum Raisin concoctions are branded with yellow, red and blue labels respectively. Simple one-color backgrounds keep the focus on the lovable mascot as he licks his lips or begins to vocalize his sentiments about the sweet spreads.

On the box, Peck and Co. scrawled the name of the product as if it was escaping from the mouths of the chimps. Ooh Ooh Ah Ah! packaging uses the call of the wild to appeal to the hungry beast in all of us.