Independent food companies are no stranger to artisanal jam branding and are inspiring the main stream market to follow suit. These examples range from monkey-adorned banana spread containers to mason jar beer jams that embody a rustic theme.
Artisanal jams have been around for centuries and are a favorite among foodies with an appreciation for healthy, DIY projects. Inspired by history and heritage, brands are embracing rustic and antiquated packaging and are also appealing to kids with jam containers that are adorned with fun characters and illustrated graphics.
In addition to traditional mason jar jam branding and packages that appeal to kids, these spreads also include socially conscious examples that give back to the community along with those that experiment with unexpected flavors such as wine and even pork.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
