Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Carl's Jr. ‘Hot Chicks Eating Burgers' Contest Wants Your Juicy

 - Jul 2, 2009   Updated: Jul 26 2011
References: info.break
Carl's Jr. has experienced so much success with their sultry fastfood ads that they're taking a crowdsourced approach with the Hot Chicks Eating Burgers Contest.

Now that you've seen Paris Hilton, Padma Lakshmi and Heidi Montag make eating greasy junkfood look sexy (or repulsive, depending how you see it), the Hot Chicks Eating Burgers Contest is letting you take your best go at it too!

Heidi Montag, eat your heart out!

Implications - Consumers have become tired of traditional portrayals of ideal body types in the media. As such, corporations can utilize models of all body types in their promotional campaigns to gain consumer empathy.