Bianca
Brand & Innovation Strategist
Toronto, Canada · Member since Mar 2007
4,963Published Articles
6.8MArticle Views
Growing up in a family of entrepreneurs, Bianca fell in love with business at a young age and formed a strong interest in entrepreneurship. She joined the startup world in 2007 when she became the first employee at Trend Hunter, where she published almost 5,000 articles, and edited over 30,000 articles. Outside of Trend Hunter, Bianca has had her writing featured in the Financial Times, Fast Company, and Girlfriend Magazine.
She officially leapt into entrepreneurship in 2010 when she launched a content consultancy, and later co-founded a boutique creative agency in Vancouver. In 2014, she joined HIGHLINE, a global VC-backed tech accelerator where she applies her marketing and events background to help top-tier startups scale to succeed at a global level.
When not in front of her Macbook, Bianca can be found on her yoga mat, walking the Vancouver Seawall with friends, or organizing brunches in different cities. She is passionate about empowering women and loves having discussions centred on the intersection of success and soul.
She officially leapt into entrepreneurship in 2010 when she launched a content consultancy, and later co-founded a boutique creative agency in Vancouver. In 2014, she joined HIGHLINE, a global VC-backed tech accelerator where she applies her marketing and events background to help top-tier startups scale to succeed at a global level.
When not in front of her Macbook, Bianca can be found on her yoga mat, walking the Vancouver Seawall with friends, or organizing brunches in different cities. She is passionate about empowering women and loves having discussions centred on the intersection of success and soul.
Featured Ideas
Surprising Yourself With Mystery Gifts
The Something StoreMystery Purchases — Online stores can tap into the excitement of consumer anticipation by offering mystery purchases at a set price to consumers.
Casual Chic Florals
Lanvin Spring 2009 Collection Exudes Feminine Floral FabulousnessBright Spring Fashion — Opportunity for clothing brands to incorporate vibrant colors and bold designs in their upcoming spring collections.
Social Responsibility Strategists
'A Very Good Company' Offers Communications for Positive ChangeSocial Responsibility Strategy — A trend in companies engaging in developing social responsibility strategies.
Giant Green Projections
Earth Images at Grand Central NYCExtended Awareness Celebration — The extension of Earth Day events to Earth Weekend presents an opportunity for businesses to explore new ways to extend event marketing and engagement.
Start Your Car From ANYWHERE
AutoPage C3 (CES 2008)Cell Phone-Controlled Car Access — Innovative technology is offering the opportunity to remotely control different aspects of a car, such as starting the car from anywhere or opening/closing windows or trunks.
Wellness Technology
Philips Sense & SimplicityWellness Technology — There is a market for wellness technology that can enhance lives, promote healing, encourage relaxation, and make it easier to integrate personal well-being into everyday life.
Eye-Popping Skin Tones
Poras Chaudhary Photos For Holi, the Celebration of ColorsVibrant Color Photography — There is an opportunity to create innovative new ways of capturing bold, colorful imagery that stand out in a crowded market.
Celebrity Heroes
Maria Bello Prevents Emergency LandingCelebrity Assistance — Celebrities using their skills and experiences to help others in need.
Cross Marketing Super Bowl & Valentines
Victoria's Secret Covers all BasesSuper Bowl Commercials — Disruptive innovation opportunity for brands to leverage the large viewership and engage consumers during the Super Bowl.
Smokin' Hot Designs
EcoGreen Fire Open-Flame Ventless FireplaceEco-Friendly Fireplaces — Create disruptive innovation opportunities by developing ventless fireplaces that are eco-friendly and easy to use.
Super European Motorcycle Festivals
Hamburg Harley DaysMotorcycle Festival Trends — Opportunity to create immersive and experiential motorcycle festivals that attract a large number of bikers and spectators.
Tweet Stalkers (INTERVIEW)
CreepyTweets Intrigues Twitter Followers Just By Being CreepyEmbracing Creepiness as a State of Mind — There is an opportunity for brands to embrace creepiness in their marketing strategies or product offerings.Author Categories
Ethical Aromatherapy Collections
Makeup-Free Photography Studios
Adventure Philanthropy Platforms
Crowdfunding Apps
Zehra Abbas, Founder of YTGA (INTERVIEW)
For-Purpose Creative Services
Dana Raviv, Service Officer at Catchafire (INTERVIEW)
Peter Cousins, Founder of Brighter Future Workshop
Alicia Lai, Founder of Bourgeois Boheme (INTERVIEW)
Amanda Fisher, Designer at Bachhara (INTERVIEW)
Ethical Virtual Goods
Eco Chic Lifestyle Magazines
Social Good Realtors
Jennifer Gootman, Executive Director of Global Goods Partners (INTERVIEW)
Eco-Conscious Sundresses
Founders of All of Us Revolution (INTERVIEW)
Ann Skydell Harmon, Founder of Ann-Made, LLC (INTERVIEW)
Amanda Judge, Founder of The Andean Collection (INTERVIEW)
Sam Bruce, Co-founder of Much Better Adventures (INTERVIEW)
Dave Llorens, CEO of 1BOG (INTERVIEW)
Eve Friedman, Founder of Eve Echo (INTERVIEW)
Edouard de Broglie, Founder of Dans Le Noir (INTERVIEW)
Torkin Wakefield, Co-Founder of BeadforLife (INTERVIEW)
Mike Radparvar, Co-Founder of Holstee (INTERVIEW)
Upcycling to Fight Poverty
Kristin Johnson, Co-Founder of Global Mamas
Stacy McCoy, Co-Founder of Give to Get Jobs
Pinot Noir with Purpose
Good Karma Web Dev
Conscious Online Marketplaces
Rehab Restaurants
Social Good Cuisine
Social Entrepreneurship Retreats
Incubating Himalayan Innovation
Trees to End Poverty
