Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,290 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,923 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,923 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,290 cutting edge ideas.

Conscious Online Marketplaces

'Ethical Community' Connects Businesses With Customers Who Care

— March 21, 2012 — Social Good
If you’ve ever wondered where, how and by whom your products are made, then Ethical Community is an online marketplace that will let you discover just that.

The sustainability-focused online retailer connects business owners who sell ethical products with consumers who care. At the same time, shoppers also get to learn about the people who make the products, and the stories behind them.

Ethical Community offers plenty of gift products such as fair trade treats, upcycled fashion, natural soap and candle sets and even environmentally-friendly gift packages that are perfect for weddings.

The online marketplace was launched in October 2010 by Liam Patterson and Jason Dainter in order to make ethical consumption easier for both businesses and consumers.

“Every seller we sign up goes through a strict vetting process and every product they list explains what steps the seller is taking to ensure the product is ethical,” the company explains. “Whether it’s fair-trade coffee, organic shampoo, or a natural bamboo t-shirt for your new born baby, you will be able to read about this using our easy to follow cause guide.”


Contact Information
Ethical Community website
Ethical Community on Twitter
Ethical Community on Facebook
Trend Themes
1. Ethical Consumption - Disruptive innovation opportunity: Develop new technologies or platforms that enable consumers to easily identify and purchase ethically-produced products.
2. Transparent Supply Chains - Disruptive innovation opportunity: Create solutions that provide transparency into the production processes and supply chains of businesses, allowing consumers to make informed purchasing decisions.
3. Sustainability-focused Marketplaces - Disruptive innovation opportunity: Build online marketplaces specifically dedicated to promoting sustainable and eco-friendly products, catering to the growing demand for environmentally conscious shopping experiences.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Integrate sustainability and ethical considerations into existing e-commerce platforms, offering a wider range of ethical products to consumers.
2. Consumer Goods - Disruptive innovation opportunity: Develop innovative packaging solutions that minimize environmental impact and highlight the ethical and sustainable aspects of products.
3. Social Impact - Disruptive innovation opportunity: Create platforms or tools that enable businesses to measure and communicate their social and environmental impact to consumers, fostering trust and loyalty.
3.8
Score
Popularity
Activity
Freshness