Patronizing businesses that share one's ethical ethos has become a main driver of consumer purchases in recent years, so the Klarna Conscious Brands Collections is arriving to make the process even easier.
Launching in Ireland, the initiative is arriving via a partnership with Good On You and provides shoppers with a way to seamlessly find brands that align with their values. A total of 105 clothing brands are in the collection and all have a top score from Good On You with regards to their sustainability efforts.
Head of Sustainability at Klarna Sala Said commented on the Klarna Conscious Brands Collections saying, "We’re excited to partner with Good On You, a global leader in sustainability-driven insights, and provide our Irish consumers with access to curated collections of more sustainable brands. Our goal is that Conscious Collections along with our CO2 tracker can help increase awareness around sustainability and help consumers make informed choices.”
What's Driving This Trend
- Conscious Retailer Ecommerce
- Enhanced online shopping experience for ethically mindful consumers
- Sustainability-driven Insights
- Increasing awareness on the importance of sustainability through data-driven decision-making processes
- Curated Collections of Sustainable Brands
- Highlighting consumer demand and growth opportunities in the fast-growing sustainable market
Who This Affects Most
- Ecommerce
- Innovation-driven online platforms that offer new ways to meet ethical consumer needs
- Sustainability Consulting
- Solutions that provide brands with expert advice and analytics to improve their sustainability performance
- Fashion Retail
- Innovations that address ethical and sustainable brand values enhance shopper experience and market growth
