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Ethical Aromatherapy Collections

The Vitruvi Fragrances are Inspired by Global Daily Rituals

— January 25, 2015 — Eco
Vitruvi is a luxury aromatherapy company that uses inspiration from ancient botanical practices to create products that support health centers in developing countries.

Vitruvi was founded by Sara Panton, who has a background in global health and medicine, and her brother Sean Panton, who studied business, after they became deeply fascinated with the way scent affects the brain.

In 2014, the siblings combined their skills to create an ethical aromatherapy collection inspired by daily rituals, and have since explored botanical practices around the world.

Vitruvi products use only high-grade essential oils sourced from over 17 counties that are gathered in small batches and bottled in environmentally friendly packaging. The company is 100% against animal testing and is dedicated to the preservation of culture and they are passionate about providing healthcare in developing countries.

The name Vitruvi was inspired by the Roman architect Vitruvius who stated that everything designed should have: Utilitas, Firmitas and Venustas; that is, it must have utility, functionality and beauty. Sara and Sean aim to apply the same attention to detail in the creation all their products so they are as functional as they are beautiful.

The Rituals Collection is a series of seven naturally pure formulas designed to leverage the senses for a specific part of the day. From waking to working, meditating to sleeping, each of the strategically blended Vitruvi fragrances was created intentionally to elevate your routine.
Trend Themes
1. Luxury Aromatherapy - Disruptive innovation opportunity: Create high-end aromatherapy products that combine luxury with ethical sourcing and environmentally friendly packaging.
2. Global Botanical Practices - Disruptive innovation opportunity: Explore ancient botanical practices from around the world to create new and unique aromatherapy products.
3. Ethical Healthcare Support - Disruptive innovation opportunity: Develop aromatherapy products that support healthcare initiatives in developing countries, combining wellness with social impact.
Industry Implications
1. Beauty and Wellness - Disruptive innovation opportunity: Integrate aromatherapy into the beauty and wellness industry to provide customers with luxurious and ethical products.
2. Sustainable Packaging - Disruptive innovation opportunity: Create environmentally friendly packaging solutions for the fragrance and aromatherapy industry to reduce waste and carbon footprint.
3. Social Impact and Global Health - Disruptive innovation opportunity: Combine aromatherapy with social impact initiatives and global health efforts to provide healthcare support in developing countries.
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