Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join 306,099 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 396,976 cutting edge ideas.

Founders of All of Us Revolution (INTERVIEW)

Shannon Whitehead and Kristin Glenn

— March 30, 2012 — Social Good
Ready to meet the brains behind the most-funded fashion project in's history? (796 backers pledged over $64,000, which was more than three times their goal!)

It wasn't too long ago that we featured a social business called All of Us Revolution, a fashion line built around the idea of reducing consumption without sacrificing fashion.

Inspired to learn more about its young founders, Shannon Whitehead and Kristin Glenn -- two young Americans who met in a bar in Australia -- we decided to ask them a few questions about their business, about life as social entrepreneurs, and how they manage to keep their creativity flowing.

4 Questions With Shannon Whitehead and Kristin Glenn, Founders of All of Us Revolution

1. How did the idea for the business model come about?
We were traveling in Central America together when we saw a need for a line of stylish travel apparel that could fit in a backpack. We started designing 10 pieces that could be mixed and matched to create over 100 different looks. The idea was born, and we went back to the States to start researching sustainable ways to manufacture the line. It was important to us that our business didn’t harm the planet or the people in it. After over a year of dead-ends, we finally found an American manufacturer and a way to source recycled fabrics.

We started by launching our first piece, the Versalette (see in the gallery), one garment that can be worn over 15 different ways -- as a skirt, dress, shirt, scarf, hood, purse and more. We set up a pre-sales model through Kickstarter and ended up becoming the most-funded fashion project in Kickstarter history.

2. How did you decide to join this sector?
When we went to Central America we knew we wanted to start a business, but we weren’t sure what that looked like. We’ve never considered ourselves fashionistas, but we saw a niche that needed to be filled and went with it. There are a lot of things wrong with the fashion industry in terms of the waste, energy use, exploitation, etc. and we felt compelled to help change consumption habits, as a whole. So, it’s probably more accurate to say we’re one-third in the fashion sector and two-thirds in the environmental sector.

3. How do you get your inspiration?
Travel. When you see parts of the developing world that force you to reflect on your own life and habits, you can’t help but be changed. We saw places so rich in culture and so full of life that we couldn’t help but wonder why they should bear the brunt of the western world’s consumption. These experiences inspired us to start thinking about our own shopping habits, where our clothes come from and to start asking the same questions of others.

4. How do you reset yourself to be creative? Do you have any rituals?
Things are incredibly busy right now, so there doesn’t seem to be a whole lot of time to reset! We try really hard to use the Pomodoro technique throughout the day -- 25-minutes of work and then a five minute break, and repeat. It’s so important to take breaks and re-energize; we’re working on meditation too, but that’s a work in progress!

5. What are the future plans for {r}evolution apparel?
We’re planning a Sustainable Fashion Tour of the west coast for this summer. We’re roadtripping from Vancouver to San Francisco with a mobile pop-up shop to spark conversations about consumption and where our clothes come from. We hope to meet up with other like-minded sustainable fashion people and anyone else who wants to learn more about how we can reduce our impact on the planet.