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Men-as-Meat Commercials

Applegate Farms' 'What's In Your Hot Dog?' Ads Promote All-Natural Meat

— June 27, 2012 — Lifestyle
If you've never considered what you're actually consuming when you eat meat, the Applegate Farms' 'What's In Your Hot Dog?' campaign will definitely make you think twice before you shove that hot dog in your mouth.

Applegate Farms, a brand that produces all-natural, organic meat products, has released this series of funny commercials, featuring men dressed in cow costumes. Each "cow" speaks to a concerned mom regarding his drug history. For example, the commercial shown here is about "Mooscles," a muscular bovine who is being interviewed by a mom but denies that he has ever used growth hormones. Another ad features an antsy cow who, after asking if the mom is a cop, admits that he is on "loads of stuff" and then gets the door slammed in his face. Visit AdWeek to see all of the funny Applegate Farms ads, which were created by the agency Taxi.
Trend Themes
1. Meat Transparency - Promoting transparency in the meat industry by revealing the ingredients and processes behind meat products.
2. Humorous Advertising - Utilizing humor in advertising campaigns to engage and educate consumers about food products.
3. Organic Meat - The rising demand for all-natural and organic meat products that are free from additives and hormones.
Industry Implications
1. Food Packaging - Opportunity for food packaging companies to develop eco-friendly and informative packaging that highlights the transparency of meat products.
2. Advertising - Advertising agencies can explore creative and humorous ways to promote food products, emphasizing transparency and organic ingredients.
3. Organic Food Production - The organic food industry can capitalize on the demand for all-natural meat by expanding their product lines and ensuring the highest standards of quality.
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