Delhaize Soup Packaging Emphasizes Primary Ingredients with Size and Color

 - Feb 1, 2013
References: lavernia-cienfuegos & thedieline
It isn't unusual to see closeup photographs of vegetables on soup cans, but the graphic technique employed in Delhaize Soup packaging does this differently. This notion of a "close-up" is exercised in a playful way through the suggestion that these foods are actually gigantic in scale.

The motif that ties each of these containers together is the image of a waiter's hand balancing a plate and soup bowl. This has been rendered in black and white. Lavierna & Cienfuego Design introduced a splash of color into the backgrounds to correspond to the particular principal ingredient within each plastic tub; however, the most eye-catching feature of Delhaize Soup packaging is the inclusion of magnified tomatoes, onions and mushrooms that emerge whole and too large for their dishes.