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Hacienda Restaurant Stirs Up a Controversy with Kool-Aid Cult Billboards

 - Feb 26, 2011
References: lansingstatejournal &
If you're under forty, it's unlikely that your remember the Kool-Aid cult deaths at Jonestone, but they were big news in 1978 and apparently some folks aren't quite over it.

Hacienda and La Señorita Mexican Restaurants hit a nerve when billboard ads featuring a red Margarita with the tagline, "to die for," under the words,"We're like a cult with better Kool-Aid" appeared in Indiana. Even though the mixed drink on the ad wasn't purple -- the color of the deadly drink at Jonestown -- not everyone finds Kool-Aid cult humor funny.