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59 Clever Billboard Techniques

From Scent-Emitting Bus Stops to Spinning Billboard Swings

— July 30, 2013 — Marketing
Billboards are a fantastic way to advertise products and services in a bold and larger-than-life manner, and these clever billboard techniques are showcasing how marketers are utilizing outside-the-box methods to draw in consumers.

While billboards are often meant to be large and overwhelming as a way to attract both people walking and those driving by, these clever marketing techniques are going beyond what ordinary billboard signs often showcase to create ads that are visually mesmerizing and one-of-a-kind. Incorporating such clever aspects as three-dimensional objects seemingly coming out from the poster to interactive mobile features and ironic placements, these creative techniques are taking average print ads to a whole other level.

From sunscreen-dispensing signage to uplifting social billboards, these clever marketing techniques are utilizing all sorts of social and interactive methods to attract consumers.
6.9
Score
Popularity
Activity
Freshness
58
Sense-Simulating Advertising
Sense-Simulating Advertising
This Ctaste Dark Dining Promotion Poster is Cleverly All-Black
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57
Night-Only Ads
Night-Only Ads
McDonald's Reflective Billboard Comes to Life in the Dark
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56
Weaving Luminous Ads
Weaving Luminous Ads
Port Authority MediaMesh Project to Light Up NYC Train Station
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55
Targeted Tree Campaigns
Targeted Tree Campaigns
The Arbor Day Inhotim Ads Cleverly Communicate a Double Message
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54
Intergenerational Poverty Ads
Intergenerational Poverty Ads
Girl Hub in Nigeria Promotes Speech Without Words
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53
Moon-Integrating Billboards
Moon-Integrating Billboards
The 'Luna Corona' Billboard is Designed to Align with the Moon
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52
Spinning Billboard Swings
Spinning Billboard Swings
The Kolotoc 'Merry-Go-Round' Project is Amusement via Advertisements
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51
Touchable Turntable Posters
Touchable Turntable Posters
The Urbanears Scratch Poster Turns People Into Interactive DJs
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50
Ex-Governor Exploiting Billboards
Ex-Governor Exploiting Billboards
Ashley Madison Calls Out Mark Sanford With Its Latest Ads
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49
Smelling Distance Ads
Smelling Distance Ads
Siose Antiperspirant Roll-on Deodorant for Men Posts Pit-Level Promos
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48
Singed Sauce Ads
Singed Sauce Ads
The 'Taystee Chilli Sauce: Burned Billboard' is Too Hot to See
<
47
Punny Rectal Ads
Punny Rectal Ads
The Tampa Proctology Billboard Will Crack You Up
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46
Peeling Skin Billboards
Peeling Skin Billboards
The Burt’s Bees Intense Hydration Campaign is Made Up of Curious Cou
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45
Size-Promoting Billboards
Size-Promoting Billboards
The Volkswagen Up! Outdoor Campaign is Creative & Cute
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44
Cleverly Inverted Urban Ads
Cleverly Inverted Urban Ads
This Street Ad by Mikkel Moller Targets its Market Via Reflection
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43
Reflective Auto Ads
Reflective Auto Ads
This BMW Advertisement by 'Serviceplan' Doubles the Attention
<
42
Itty-Bitty Billboards
Itty-Bitty Billboards
The BBDO Toronto Smart Campaign Embodies its Pint-Sized Product
<
41
Interactive McMarketing
Interactive McMarketing
McDonald's Pick 'n' Play Billboard Lets People Play for Free Food
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40
Social Media Feeders
Social Media Feeders
Granatapet Develops a Billboard With Foursquare That Releases Dog Food
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39
Smart Beverage Billboards
Smart Beverage Billboards
A Customized Advertisement Picks Out Drinks in Shinagawa Station
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38
Foot Massage Stairvertising
Foot Massage Stairvertising
Ogawa Massage Chair Ads
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37
Sensitive Speech Signs
Sensitive Speech Signs
The NFS Stuttering Billboards Teach Compassion
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36
Witty Billboard Graffiti
Witty Billboard Graffiti
Street Artist OX's Art is a Print and Digital Media Intervention
<
35
Web-Browser Billboards
Web-Browser Billboards
New Zealand Company Metservice Created this Clever Billboard Advertisement
<
34
Using Live Pigeons in Billboards
Using Live Pigeons in Billboards
MSN Live Search 'Hutch' Campaign
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33
Youthful Warhol Branding
Youthful Warhol Branding
This Tomcateden Andy Warhol Exhibition Emphasizes the Undiscovered
<
32
Auto Part Integration Ads
Auto Part Integration Ads
Clever Bus Billboards
<
31
Gamer-Centric Projection Campaigns
Gamer-Centric Projection Campaigns
The BMW Joy 3D Ad in Singapore Will Blow You Away
<
30
Recycled Electronics Ads
Recycled Electronics Ads
Best Buy E-Cycle Billboard Made from E-Waste
<
29
See-Through Billboards
See-Through Billboards
Google Video Campaign
<
28
Guerrilla Hanging Ads
Guerrilla Hanging Ads
Sparring Partner Gym
<
27
Wrinkly Billboards
Wrinkly Billboards
SeeThePersonNotTheAge.com Wants You to like Old People
<
26
Uplifting Social Billboards
Uplifting Social Billboards
The Prigat Smile Stations Bring Happiness to Consumers
<
25
Cut Out Model Billboards
Cut Out Model Billboards
Pessek Zman Chocolate Ads
<
24
Cunning Contraceptive Campaigns
Cunning Contraceptive Campaigns
Manchester City Council Promotes 'Any Plans Tonight' Website
<
23
Illusory Anti-Graffiti Ads
Illusory Anti-Graffiti Ads
TransPerth Adds Handcuffs to Train Seats
<
22
Humanized Advertisements
Humanized Advertisements
This ING Direct Ad is Lively and Interactive
<
21
Fold-Out Ad Seating
Fold-Out Ad Seating
The Billboard Bench by Relja Perunovic Serves Public & Company Interests
<
20
Love Letter Murals
Love Letter Murals
Steve Powers Creates 50 Poetic Billboards
<
19
Weed-Eradicating Billboards
Weed-Eradicating Billboards
This Clever Billboard Ad for Kiwicare Slowly Kills the Weeds Around It
<
18
Drowning Billboards
Drowning Billboards
Guerrilla Campaign For "Day After Tomorrow"
<
17
Scent-Emitting Bus Stops
Scent-Emitting Bus Stops
McCain Ready Baked Jackets Campaign Offers Smell of Baking Food
<
16
Hand-Painted Billboards
Hand-Painted Billboards
The Ritual Project for Stella Revives Dying Art of Hand-Painted Ad
<
15
Tear-Jerking Advertisements
Tear-Jerking Advertisements
The Calgary International Film Festival Billboard is Sad and Funny
<
14
Ads Targeted to Activity Levels
Ads Targeted to Activity Levels
McDonald's & Coca-Cola Stair & Escalator Campaign
<
13
Fictional Wordvertising
Fictional Wordvertising
Snickers Creates New Words For Delicious Ad Campaign
<
12
Unwrappable Art Ads
Unwrappable Art Ads
The Leo Burnett and Arc Worldwide Art Institute of Chicago is Interactive
<
11
Sunscreen-Dispensing Signage
Sunscreen-Dispensing Signage
This SunSmart Australia Campaign Encourages Skin Protection
<
10
Guerrilla Tourism Ads
Guerrilla Tourism Ads
Time to Thaw: South Carolina Tourism
<
9
Hands-On Guerrilla Ads
Hands-On Guerrilla Ads
Clever Supportive Ad Placement
<
8
Upside-Down Advertisements
Upside-Down Advertisements
The Upside Down Gap Store in Vancouver is a Marketing Win
<
7
Interactive Bus Stop Ads
Interactive Bus Stop Ads
Crank Up the Bikini Model's Tan
<
6
Clever Coupon Billboards
Clever Coupon Billboards
James Ready Beer Gets Creative with Interactive Discount Posters
<
5
Clever Science Campaigns (UPDATE)
Clever Science Campaigns (UPDATE)
Science World Billboards Teach Funky Facts
<
4
Sportvertising
Sportvertising
10 Amazing Sporting Ads
<
3
Truckvertising
Truckvertising
Clever Campaigns on Wheels
<
2
Facebook-Inspired Advertising
Facebook-Inspired Advertising
Social Networking Heads Out of the Home to Billboards & Print Ads
<
1
Functional Outdoor Billboards
Functional Outdoor Billboards
The IBM Smart Ideas for Smarter Cities Campaign Leads by Example
<