Billboards are a fantastic way to advertise products and services in a bold and larger-than-life manner, and these clever billboard techniques are showcasing how marketers are utilizing outside-the-box methods to draw in consumers.
While billboards are often meant to be large and overwhelming as a way to attract both people walking and those driving by, these clever marketing techniques are going beyond what ordinary billboard signs often showcase to create ads that are visually mesmerizing and one-of-a-kind. Incorporating such clever aspects as three-dimensional objects seemingly coming out from the poster to interactive mobile features and ironic placements, these creative techniques are taking average print ads to a whole other level.
From sunscreen-dispensing signage to uplifting social billboards, these clever marketing techniques are utilizing all sorts of social and interactive methods to attract consumers.
59 Clever Billboard Techniques
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Functional Outdoor Billboards
Clever Science Campaigns (UPDATE)
Clever Coupon Billboards