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 - Oct 21, 2009   Updated: Mar 31 2011
References: & adsoftheworld
The imaginative advertising agency behind the wrinkly billboard advertising campaign for (a Scottish website aimed at helped younger people relate to older folks) is brilliant.

While the white wrinkly billboards are void of anything except for a small phrase, the wrinkly billboards are a simple but clever design.
the viewer stop and think.

Implications - Attracting the eyes of the audience is what every advertisement aims to do. By adding a unique 3D texture to a typically plain and flat billboard, this company creates a unique appearance. By giving the viewer a new depth and visual cue, their attention will be pulled towards the piece that gives them something different to look at.