Considering the latest fun and innovative trends in advertising, this ING Direct ad by Leo Burnett is truly creative. Advertisements have utilized actual smoke, 3D innovations and campaigns that literally talk back to you. However, Leo Burnett had comically used an actual man to talk to the urban crowds of Italy.
As the bus passes by traffic, the ad (who is actually a man hooked on the ad) speaks to passersby and promotes ING. This campaign hopes to manipulate people into thinking about word of mouth and how infectious it can truly be. This ING Direct ad is interactive on a whole new level.