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22 Superhero-Exploiting Campaigns

Superhuman Scarevertising and More in Time for 2013 Comic-Con

— July 19, 2013 — Marketing
The 2013 Comic-Con celebrates our culture's widespread love for cloaked crusaders and advertisers have taken note of our superhero obsession. Ad agencies exploit the mythology built around masked vigilantes to promote unrelated products. Campaigns such as superhero shaving commercials and fast food searchlights mix in comic book heroes to brand products as heroic. This list contains print ads and interactive campaigns that incorporate superheroes and comic book themes.

In an effort to piggyback off blockbuster superhero films, advertisers have created ads that accompany film releases. The recent production of films that incorporate characters such as Batman, Ironman and Superman have inspired appropriately themed campaigns. Promotions like villain-digesting ads and superhero fast food ads incorporate Batman while campaigns like superhero shaving commercials piggyback off the commercial success of Superman.
3.9
Score
Popularity
Activity
Freshness
22
Superheroic Military Safety Videos
Superheroic Military Safety Videos
The US Army Uses Batman to Educate Troops on Proper Base Safety
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21
Superhero Shaving Commercials
Superhero Shaving Commercials
Bill Nye Explains How Superman Shaves in This Gillette Commercial
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20
Superhero Washing Ads
Superhero Washing Ads
The 'Electrolux Facile' Pressure Washer Will Cleanse All Injustice
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19
Superhero Stillness
Superhero Stillness
60 People Frozen by Superhero for Sci-fi TV Ad
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18
Superhero Modelling Clay Ads
Superhero Modelling Clay Ads
The Faber Castell Plastiline Campaign Promotes 'Powered Fingers'
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17
Superhero Utensil Ads
Superhero Utensil Ads
The Domingo Disposables Campaign Promotes 'Super Resistent Cutlery'
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16
Sleeping Superhero Ads
Sleeping Superhero Ads
Stroy Master Soundproof Windows Will Prevent Any Noisy Disruptions
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15
Supercharged Paint Ads
Supercharged Paint Ads
This Primalex Print Campaign Seeks to Defeat Ugly Walls
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14
Superhero Fast Food Ads
Superhero Fast Food Ads
McDonald's Happy Meal Ads Get a Heroic Makeover
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13
Kinetic Busvertising
Kinetic Busvertising
Batman in the Window of Hamburg Buses Moves When in Motion
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12
Superhuman Scarevertising
Superhuman Scarevertising
Freightliner Trucks Instill Fear in Superman and the Incredible Hulk
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11
Somber Superhero Marketing
Somber Superhero Marketing
The Captain America Movie Poster is Officially Revealed
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10
Fast Food Searchlights
Fast Food Searchlights
McDonalds as the New Nocturnal Hero to the Rescue
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9
Hero-Inspired Health Ads
Hero-Inspired Health Ads
The ALCC Vodacom MFW Campaign Shows Nobody's Immune to Cancer
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8
Superman-Approved Shirts
Superman-Approved Shirts
Ads Show Stori is the Apparel Brand Preferred by Superheroes
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7
Dapper Vigilante Suits
Dapper Vigilante Suits
The Indochino Superhero Collection is Filled With Fashionable Justice
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6
Villain-Digesting Ads
Villain-Digesting Ads
These Print Ads for Tommy's Have Heroes Battling Inner Hunger Demons
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5
Dangerous Denim Ads
Dangerous Denim Ads
Levi's Button Fly Jeans Leave You On the Edge
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4
Superheroes Promoting Milk
Superheroes Promoting Milk
Batman: Got Milk?
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3
Superhero Costume Evolution Charts
Superhero Costume Evolution Charts
The Avengers Infographic Show the Fighters' Change in Style
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2
Nominal Hero Illustrations
Nominal Hero Illustrations
These Minimalist Kick-Ass Posters Will Surely Excite Fans
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1
Superhero Stance Fashion Ads
Superhero Stance Fashion Ads
The Fausto Puglisi Fall 2012 Campaign is Vibrantly Vivacious
<