'Heads Propaganda' in Brazil released an advertising campaign for the 'Electrolux Facile' high pressure washer that promises to wash away all stuck on nastiness. The great aspect about the new endeavor is Electrolux's modern technology that saves 80% of the water from the machine -- basically doing the job, with less harm on the environment.
Small captions read on the pictures to promote the 'Electrolux Facile,' thus making the connection between comic book heroes and pressure washing that much closer.
What Makes This Trend Stand Out
- Eco-friendly Cleaning Products
- Opportunity to innovate new green washing machines and cleaning products that save water and reduce harm to the environment.
- Advertising Campaigns Using Nostalgia
- Opportunity to create new marketing campaigns utilizing nostalgic characters or concepts to lure in customers.
- Cross-industry Marketing
- Opportunity to market a product in a unique industry, e.g. appliances marketed in the comic book industry, to attract new customers.
Sectors Adopting This
- Home Appliance Industry
- Opportunity to create more eco-friendly products like the 'Electrolux Facile' washing machine.
- Green Cleaning Products Industry
- Opportunity to innovate new cleaning products that save water and reduce harm to the environment.
- Marketing and Advertising Industry
- Opportunity for advertisers to use nostalgia in marketing campaigns to appeal to customers.
