Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Superhero Stance Fashion Ads

The Fausto Puglisi Fall 2012 Campaign is Vibrantly Vivacious

— June 9, 2012 — Fashion
Striking a number of fun superhero-like stances, model Amber Le Bon displays a vivacious attitude for the Fausto Puglisi Fall 2012 ad campaign. She channels the perfect powerful persona to showcase the designer’s colorful, Italo-couture aesthetic with. Not to mention that the outfits themselves have a modern superhero appeal as well. From thigh-high boots to wide, embellished belts, they are fit for a stylish Wonder Woman and Supergirl.

The Fausto Puglisi Fall 2012 ad campaign was lensed by Milan-born and based photographer Paolo Santambrogio. The British beauty, who happens to be the Duran Duran lead singer Simon Le Bon, was styled by Alice Gentilucci. The ornate looks were complemented by colorful ombre locks by hairstylist Massimo Gamba and a flawless face by makeup artist Arianna Cattarin.
Trend Themes
1. Superhero Fashion Ads - The trend of showcasing fashion as superhero costumes disrupts traditional fashion advertising and appeals to a more adventurous and bold audience.
2. Italo-couture Aesthetic - The trend of incorporating colorful and ornate Italian-inspired designs into couture fashion disrupts traditional minimalist designs and appeals to customers looking for unique and bold statement pieces.
3. Ombre Hairstyles - The trend of incorporating colorful ombre hairstyles in fashion ad campaigns disrupts traditional beauty standards and appeals to customers who value self-expression and individuality.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from the trend of incorporating superhero aesthetics into couture fashion designs and ad campaigns, appealing to a more adventurous and bold audience.
2. Beauty Industry - The beauty industry can benefit from the trend of promoting colorful and ornate hairstyles in ad campaigns, appealing to customers who value self-expression and individuality.
3. Photography Industry - The photography industry can benefit from the trend of showcasing fashion designs as superhero costumes, creating visually interesting and exciting ad campaigns that disrupt traditional fashion advertising.
6.7
Score
Popularity
Activity
Freshness