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Superhuman Scarevertising

Freightliner Trucks Instill Fear in Superman and the Incredible Hulk

— January 29, 2009 — Marketing
These ads for Freightliner Trucks are absolutely captivating. I especially love Superman and the Hulk--the expressions of fear and intimidation on their faces are certainly memorable. With a tagline of "Power in Motion," the comparison between the power of Freightliner Trucks to instill fear in heroes with super powers is clear.

These ads for Freightliner Trucks were created by advertising gency BBDO Nicaragua. The creative director is Miguel Acevedo with art direction and copy written by Esteban Garcia. The great images were taken by photographer Carlos Baez, and do a great job in showing how intimidatingly strong Freightliner Trucks are.
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