Tractor Beverage Company Launches a Moving New Campaign
Grace Mahas — July 12, 2023 — Marketing
References: youtube
Tractor Beverage Company, the first certified organic and non-GMO beverage company in the foodservice industry, is launching a new consumer ad campaign that challenges industry giants. With its range of clean and healthy drinks, Tractor is proudly served in over 5,900 locations across all 50 states, including popular chains like Chipotle and PLNT Burger. However, breaking into a competitive market dominated by legacy soda brands is no easy feat.
The centerpiece of the campaign is the :90 second spot titled "Escape the Ordinary," which tells the story of a cup dreaming of a more diverse and delicious world. The ad highlights the limited choices offered by standard quick serve restaurants and positions Tractor as the brand offering an alternative. The campaign's soundtrack features a fresh interpretation of Duran Duran's "Ordinary World" performed by Grammy-nominated artist Valerie June.
Tractor aims to show consumers that they no longer have to accept the limited options presented to them for the past several decades. With its commitment to clean and healthy beverages, Tractor is here to fill their cups and revolutionize the foodservice industry.
The centerpiece of the campaign is the :90 second spot titled "Escape the Ordinary," which tells the story of a cup dreaming of a more diverse and delicious world. The ad highlights the limited choices offered by standard quick serve restaurants and positions Tractor as the brand offering an alternative. The campaign's soundtrack features a fresh interpretation of Duran Duran's "Ordinary World" performed by Grammy-nominated artist Valerie June.
Tractor aims to show consumers that they no longer have to accept the limited options presented to them for the past several decades. With its commitment to clean and healthy beverages, Tractor is here to fill their cups and revolutionize the foodservice industry.
Trend Themes
1. Clean and Healthy Beverages - Opportunity to disrupt the traditional soda industry by offering consumers a healthier and more diverse selection of beverages.
2. Certified Organic and Non-gmo Products - Opportunity to challenge industry giants by providing consumers with organic and non-GMO options in a market dominated by legacy brands.
3. Alternative Quick Serve Options - Opportunity to revolutionize the foodservice industry by offering consumers alternative choices to the limited options provided by standard quick serve restaurants.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to capitalize on the growing demand for clean and healthy beverage options.
2. Organic Food Industry - Opportunity for organic food companies to challenge traditional players in the foodservice industry by offering certified organic and non-GMO products.
3. Quick Serve Restaurant Industry - Opportunity for quick serve restaurant chains to differentiate themselves by providing consumers with alternative and healthier options to the limited choices currently available.
7.2
Score
Popularity
Activity
Freshness