Fresh Pop by TEAONIC is a new plant-powered wellness beverage that delivers refreshment and bubbliness without added sugars of sweetness. Available in varieties like Detox (Ginger Lemon,) Immunity (Elderberry Orange) and Chill (Tart Cherry Hibiscus,) these sparkling wellness sodas deliver functional benefits without undesirable ingredients.
The take-anywhere canned drinks boast simple, recognizable ingredients. In the case of the Detox variety, its flavor and functional benefits come from ginger juice, dandelion leaf, rooibos, lemon juice and a hint of cayenne pepper.
Wellness sodas are gaining traction among health-conscious consumers due to their low sugar and calorie content, as well as the addition of beneficial ingredients. For ingredient-conscious consumers, wellness sodas offer a great way to enjoy a refreshing beverage without compromising on health.
Key Themes Behind This Trend
- Plant-powered Beverages
- Opportunity to innovate on soda alternatives that are powered by plant-based, functional ingredients.
- Low Sugar Refreshments
- Opportunity to tap into health-conscious consumers by offering refreshing drinks with low sugar and calorie content.
- Functional Beverages
- Opportunity to create beverages with added functional benefits, such as immunity and detox support, to appeal to health-conscious consumers.
Where This Applies
- Beverage Industry
- Opportunity for beverage companies to create and market plant-powered, functional and low sugar beverages to cater to health-conscious consumers.
- Wellness Industry
- Opportunity for wellness brands to expand into the beverage space by offering functional and low sugar refreshments to health-conscious consumers.
- Retail Industry
- Opportunity for retailers to stock up on plant-powered, functional and low sugar beverages to meet the rising demand of health-conscious consumers.
