Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

29 Heroic Advertisement Techniques

From Superhero Utensil Ads to Unexpected Hero Commercials

— June 15, 2013 — Marketing
With the continuing popularity of classic comic books becoming adapted into mainstream movies, there's no surprise as to why these heroic advertisement techniques are becoming such a widely used marketing strategy.

The appreciation for comic book superheros is not only limited to young and nerdy males, since these crime-fighting comic book heros are being adored and appreciated by people of all ages from all around the world. The global popularity of these comic characters is one reason why marketers are utilizing these well-known references as a way to connect their products with viewers. From hero-inspired health ads to those that showcase superheros promoting milk, these creative advertisement techniques are incorporating aspects of pop culture as a way to connect with buyers on a more humorous level.

4.6
Score
Popularity
Activity
Freshness
27
One-Liner Ad Heroes
One-Liner Ad Heroes
Nate Dern Becomes 'The Huh? Guy' After AT&T Commercial
<
26
Civilization-Saving Beverage Ads
Civilization-Saving Beverage Ads
The Perrier 'The Drop' Commercial Saves Earth From a Heatwave
<
25
Cheese-Shooting Superheroes
Cheese-Shooting Superheroes
The Cheese Zone Commercial is Off-The-Wall Awesome
<
24
Superhero Shaving Commercials
Superhero Shaving Commercials
Bill Nye Explains How Superman Shaves in This Gillette Commercial
<
23
Unexpected Hero Commercials
Unexpected Hero Commercials
This Axe Commercial Pits Firemen Against Astronauts
<
22
Superhero Washing Ads
Superhero Washing Ads
The 'Electrolux Facile' Pressure Washer Will Cleanse All Injustice
<
21
Retro Action Hero Ads
Retro Action Hero Ads
The Sky TV Jones! Channel Campaign Features Nostalgic Macho Actors
<
20
Emotional Hero-Exposing Clips
Emotional Hero-Exposing Clips
Coca Cola 'Security Cameras' Video Wins Hearts and Awards
<
19
Superhero Modelling Clay Ads
Superhero Modelling Clay Ads
The Faber Castell Plastiline Campaign Promotes 'Powered Fingers'
<
18
Carpet-Saving Superheroes
Carpet-Saving Superheroes
The Stanley Steemer Carpet Cleaner Campaign Rescues Stained Rugs
<
17
Superb Superhero Branding
Superb Superhero Branding
This Indio UTV Ad is Explosive and Action-Inspired
<
16
Basketball Superheroes
Basketball Superheroes
Maccabi Elite Team of Heroes for Nike
<
15
Superhero Utensil Ads
Superhero Utensil Ads
The Domingo Disposables Campaign Promotes 'Super Resistent Cutlery'
<
14
Sleeping Superhero Ads
Sleeping Superhero Ads
Stroy Master Soundproof Windows Will Prevent Any Noisy Disruptions
<
13
Superhero Fast Food Ads
Superhero Fast Food Ads
McDonald's Happy Meal Ads Get a Heroic Makeover
<
12
Superheroic Ketchup Equations
Superheroic Ketchup Equations
Viola Trentin Crafts an Ad Campaign Fusing Crusaders with Condiments
<
11
Superhuman Scarevertising
Superhuman Scarevertising
Freightliner Trucks Instill Fear in Superman and the Incredible Hulk
<
10
Heroic Footballer Ads
Heroic Footballer Ads
The Adidas 'The Quest' Ad Turns Players into Legendary Figures
<
9
Dramatized Domestic Advertising
Dramatized Domestic Advertising
This FEST Campaign Inspires Theatrical Everyday Activities
<
8
Somber Superhero Marketing
Somber Superhero Marketing
The Captain America Movie Poster is Officially Revealed
<
7
Hero-Inspired Health Ads
Hero-Inspired Health Ads
The ALCC Vodacom MFW Campaign Shows Nobody's Immune to Cancer
<
6
Superman-Approved Shirts
Superman-Approved Shirts
Ads Show Stori is the Apparel Brand Preferred by Superheroes
<
5
Cinematic Superhero Prints
Cinematic Superhero Prints
The Roaring 20s' Steampunk 'Batman' Movie Posters
<
4
Villain-Digesting Ads
Villain-Digesting Ads
These Print Ads for Tommy's Have Heroes Battling Inner Hunger Demons
<
3
Superheroes Promoting Milk
Superheroes Promoting Milk
Batman: Got Milk?
<
2
Superhero Stance Fashion Ads
Superhero Stance Fashion Ads
The Fausto Puglisi Fall 2012 Campaign is Vibrantly Vivacious
<
1
Heroic Beard Ads
Heroic Beard Ads
The 'Super Beards' Ad Humorously Sculpts Beards into Heroic Symbols
<