Films tell magical stories that entertain and affect viewers well beyond the featured screening. This FEST campaign captures the allure that fictional characters have when compared to humdrum everyday life and the way that movie enthusiasts fantasize about more theatrical lives.
These four prints were created by Kreativa New Formula of Belgrade, Serbia, to stir up hype for the FEST International Film Festival. Each image pictures a person in a domestic or city setting, carrying on with common tasks while exercising a little costumed role play. The question, "What's your role?" is posed in the top right corner of every ad in the FEST campaign, presenting a superhero, a detective, a masked assassin and Marilyn Monroe engaged in ironing, strolling, cooking and commuting.