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56 Macho Marketing Techniques

From Powerful Pale Ale Promotions to Macho Meat Campaigns

— October 18, 2013 — Marketing
Ads and commercials are a great way for businesses and retailers to reach their market audience, and these macho marketing techniques are clever examples of how utilizing rugged and manly references can indeed attract a male demographic.

While some advertising agencies prefer to market products and services on a larger scale, allowing people of all ages and sexes to enjoy the ad, these macho marketing techniques are specifically catering to males by using stereotypical masculine references. Incorporating such aspects and themes as male bonding, working out, outdoor behavior and essentially a love for drinking, these marketing techniques are able to easily connect with male audiences who can relate to these circumstances.

From retro action hero ads to manly car creation ads, these macho marketing techniques will surely have men of any age glued to their screens.
4.8
Score
Popularity
Activity
Freshness
52
Car-Promoting Webisodes
Car-Promoting Webisodes
This Web Series from Ford Canada Uses Humor to Show Off the Ford Focus
<
51
8-Bit Action Videos
8-Bit Action Videos
Redbull's Jason Paul Arcade Run Plays Super Mario in Real Life
<
50
Shopping Shootout Contests
Shopping Shootout Contests
Visa Has NHL Stars Participate in a Bizarre Hockey Competition
<
49
Battle-Ready Butter Ads
Battle-Ready Butter Ads
This Ad for Lurpak Butter Makes Cooking Look Tough
<
48
70s TV Spoof Ads
70s TV Spoof Ads
Snickers Super Bowl Commercial Paints a Scary Manifestation of a Wholesome Blond
<
47
Sumo Rocker Commercials
Sumo Rocker Commercials
Domoco Healthcare Promotes Its Health Gadget in an Unlikely Way
<
46
Rugged Itch-Killing Ads
Rugged Itch-Killing Ads
The After Bite Campaign is Set on a Wood-Chopping Camping Site
<
45
Macho Satire Commercials
Macho Satire Commercials
‘The Expert App' by L'Oreal Imagines the Best Tool for
<
44
Bloody Barbarian Beer Ads
Bloody Barbarian Beer Ads
Strange Commercial for Flying Dog Brewery's Wildeman Farmhouse IPA
<
43
True Tale Advertising
True Tale Advertising
Steven Seagal Appears in Carlton Dry Campaign Based on Real-Life Stories
<
42
Masculine Diet-Assisting Ads
Masculine Diet-Assisting Ads
Molson Canadian 67 Positions Itself as the Beer for Guys on Diets
<
41
Manly Car Creation Ads
Manly Car Creation Ads
The Skoda 'Mean Green' Commercial is Tough Stuff
<
40
Heroic Beer Promotions
Heroic Beer Promotions
The Coors Light Damme Cold Media Campaign Features Jean-Claude Van Damme
<
39
Macho Meat Campaigns
Macho Meat Campaigns
McDonald's 'Manly Man Beef' Ads in China Portray Men's Characteristics
<
38
Stitched Muscle Ads
Stitched Muscle Ads
The Companhia Athletica 2012 Campaign Judges Books by Their Covers
<
37
Macho Dog Show Ads
Macho Dog Show Ads
The Barbos Cup Campaign Promotes a Contest for Mixed Breed Dogs
<
36
Daredevil Motorcycle Campaigns
Daredevil Motorcycle Campaigns
Robbie Maddison Performs Soaring Motorcycle Stunts for DC Shoes
<
35
Guyvention Ale Ads
Guyvention Ale Ads
'The Tube' Commercial from Heineken Makes Beer Lovers Everywhere Jealous
<
34
Transforming Cleanser Commercials
Transforming Cleanser Commercials
Old Spice Motorcycle Ad Turns a Chubby Dude Into a Hot Biker
<
33
Manly Fashion Marketing
Manly Fashion Marketing
The Old Navy Dress Like A Guy Campaign Takes Aim at Luxury Designer Ads
<
32
Retro Action Hero Ads
Retro Action Hero Ads
The Sky TV Jones! Channel Campaign Features Nostalgic Macho Actors
<
31
Ridiculously Macho Motorcycle Ads
Ridiculously Macho Motorcycle Ads
The Harley-Davidson Rider Lifestyle is Perfectly Over-the-Top
<
30
Powerful Pale Ale Promotions
Powerful Pale Ale Promotions
Church End Brewery Markets Brewt Beer as Light While Still Strong
<
29
Manly Celeb Dance Ads
Manly Celeb Dance Ads
The Lipton Hugh Jackman Dancing Commercial is Cheerful and Silly
<
28
Male-Focused Diet Drinks
Male-Focused Diet Drinks
Dr Pepper Ten Campaign Gives Manliness to Calorie-Counting
<
27
Manly Dairy Commercials
Manly Dairy Commercials
This Mammoth Supply Yogurt Ad Sets Macho Rules for Guys
<
26
Intoxicated Medieval Mischief Ads
Intoxicated Medieval Mischief Ads
The Weltenburger Kloster Beer Ads Compromise Historic Characters
<
25
Manly Burger Ads
Manly Burger Ads
The McDonalds Quarter Pounder Commercial Inspired by Old Spice Ads
<
24
Manly Arm Gag Ads
Manly Arm Gag Ads
The Vila Olimpica Gym Campaign Encourages Women to 'Be Independent'
<
23
Hammertime Commercials
Hammertime Commercials
The New MC Hammer Ad for Castle Lite Beer
<
22
Realistic Cleansing Commercials
Realistic Cleansing Commercials
The Asan Shower Gel 'Shower Like a Man' Ad is Revealing
<
21
Hazardous Alcohol Ads
Hazardous Alcohol Ads
This Zagorka Beer Campaign Appears Dangerous at First
<
20
Personal Victory Bands
Personal Victory Bands
The Red Stripe Reggae Orchestra Makes the Day Better
<
19
Anti-Class Beer Ads
Anti-Class Beer Ads
The Saranac Camapign Helps You Loosen That Tie
<
18
Dueling Brother Campaigns
Dueling Brother Campaigns
The 'Claude vs Pierre' Stella Artois Commercial is Cute
<
17
Macho Mountainous Shoots
Macho Mountainous Shoots
The Harry Goodwins for WWD Editorial is Seriously Intoxicating
<
16
Mammalian Beard Ads
Mammalian Beard Ads
The New Schick Free Your Skin Campaign is Clever, Funny and Very Hipster
<
15
Cupid-Induced Lager Ads
Cupid-Induced Lager Ads
New Zealand Beer Festival Utilizes Valentine's Day
<
14
Bisected Vehicle Ads
Bisected Vehicle Ads
This Campaign for Honda CRF Features Off-Road Vehicles Cut in Half
<
13
Soul-Searching Beer Commercials
Soul-Searching Beer Commercials
Moosehead Brewery Commercials Help you Find Your Outer Self
<
12
Carnivorous Campaigns
Carnivorous Campaigns
Disturbing Barbeques Galore Ads
<
11
Rugged Skiier Catalogs
Rugged Skiier Catalogs
The Robb Report Winter 2012 Lookbook Captures Cozy Casuals
<
10
Cheeky Laundry Ad Campaigns
Cheeky Laundry Ad Campaigns
Softlan Ultra Makes Clothes So Soft, Athletes Become Gay
<
9
Freakish Facial Hair Beer Ads
Freakish Facial Hair Beer Ads
The Heineken Handlebar Moustache Commercial is a Hilarious Mini-Film
<
8
Hyper Masculine Protective Ads
Hyper Masculine Protective Ads
The After Dark Condoms Ad Brings Out the Man in You
<
7
Punny Father's Day Beer Ads
Punny Father's Day Beer Ads
The Heineken 'Legendary Dad Jokes' Campaign Showcases Cheesy Jokes
<
6
Gallant Gladiator Marketing
Gallant Gladiator Marketing
This Toyota Tacoma Campaign Celebrates Masculinity
<
5
Instagram-Like Beer Ads
Instagram-Like Beer Ads
The Shiner Bock Campaign Focuses on Fun Everyday Moments
<
4
Iconic Mustache Ads
Iconic Mustache Ads
A Series of Ads for Schick Razors Illustrate Instantly Recognizable Staches
<
3
Moustached Animal Ads
Moustached Animal Ads
The Barber Shaves & Trims Campaign 'Tames the Beast'
<
2
Moustached Photographer Ads
Moustached Photographer Ads
The Le Maison Simons Spring 2012 Campaign Stars Douglas Freidman
<
1
Winter Viking Editorials
Winter Viking Editorials
The Invert Menswear Ad Campaign Showcases Fiercely Frozen Styles
<