In order to promote the Ford Focus, Ford Canada set up a three-part YouTube web series that tells the story of a young professional and his boss. The story of Julian vs. Serge is told as a fast-paced progression of photos, which gives the video a feel that's like reading a comic book.
In the first of the three episodes, Julian scurries to find the perfect meal in order to please a client that's coming into the office. During his scramble, the webisode shows off features of the Ford Focus like its keyless entry, self-parking and push button start, which are integrated into the action. Using these features in unconventional and humorous ways, at one point Julian even uses the car's heated seats a way to keep the takeout bags nice and hot.