With BBDO of New York, Mars is continuing its 'You're Not You When You're Hungry' campaign in this Snickers Super Bowl commercial. With a message that everybody needs a bite of this beloved chocolate bar in order to maintain a normal appearance and demeanor, the candy bar company presents consumers with a surprising sight.
This is a teaser for the short promotional video playing at the 2015 Super Bowl. Setting the scene like an episode of the Brady Bunch, the advertising agency put Danny Trejo in the place of the youthful and beautiful daughter, Marcia. Sitting in front of the mirror is pretty much the opposite sort of person that the viewer would expect to see. The hyper-masculine character brushes his long, dark hair, frustrated that he's not achieving a sweet blonde look -- simply because he hasn't had his Snickers bar.
What Makes This Trend Stand Out
- Spoof Advertising
- Disruptive innovation opportunity: Companies can use spoof advertising to create humorous and attention-grabbing campaigns that resonate with audiences.
- Subverting Expectations
- Disruptive innovation opportunity: By subverting audience expectations, brands can create memorable and impactful marketing messages that stand out from the crowd.
- Humor in Marketing
- Disruptive innovation opportunity: Incorporating humor in marketing can help brands connect with their target audience and create a positive brand image.
Sectors Adopting This
- Candy Bar Manufacturing
- Disruptive innovation opportunity: Candy bar manufacturers can explore unconventional and humorous marketing techniques to differentiate themselves in the competitive confectionery industry.
- Advertising Agencies
- Disruptive innovation opportunity: Advertising agencies can embrace the use of spoof advertisements to create unique and engaging campaigns for their clients.
- Television and Media
- Disruptive innovation opportunity: With the rise of online video platforms, television and media companies can take advantage of spoof advertising to capture audience attention and increase viewership.
