The OREO Super Bowl 2024 ad takes viewers on a journey through pivotal moments in history, ranging from the Trojan Horse getting into the city of Troy to Kris Jenner sporting a throwback hairstyle and an iconic red blazer, deciding whether or not a reality TV show starring her family is a fit. Each of these scenarios shows people at a crossroads and agreeing to "twist on it" to let fate decide.
In the Super Bowl commercial, OREO plays with a variety of historical and fictional decisions, reimagining what it might have looked like for small and big decisions alike to be made with the assistance of a sandwich cookie. Rather than tossing a coin, people are seen making choices based on which side of the cookie the creme lands on.
Key Themes Behind This Trend
- Historical Retrospection
- The OREO Super Bowl ad revisits pivotal moments in history, reimagining how decisions could have been made with the assistance of a sandwich cookie.
- Decision-making Innovation
- OREO showcases a new way of decision-making in their Super Bowl commercial, replacing coin-tossing with choosing based on which side of the cookie the creme lands on.
- Fictional Conundrums
- The OREO ad presents fictional scenarios where people are faced with dilemmas and use the cookie's creme landing as a means to decide.
Where This Applies
- Advertising
- The OREO Super Bowl ad introduces a creative and playful approach to advertising by blending historical moments with decision-making using their product.
- Confectionery
- OREO showcases their cookie as a unique tool for decision-making, adding a playful twist to the confectionery industry.
- Entertainment
- The OREO Super Bowl commercial infuses entertainment with historical reimaginations, presenting a fresh concept that can inspire innovative approaches within the industry.
