Ideas
Explore the world's #1 largest database of ideas and innovations, with 458,074 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,714 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,714 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,204 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 458,074 cutting edge ideas.

Personal Victory Bands

The Red Stripe Reggae Orchestra Makes the Day Better

— July 2, 2012 — Pop Culture
The Red Stripe Reggae Orchestra is here to brighten up your day. The recently launched commercials for the Jamaican beer brand all feature the mood-boosting Red Stripe Orchestra helping others to celebrate life's "little hoorays."

In the featured commercial, a regular guy is doing his laundry at the laundromat and finds five dollars in a pair of his jeans. The reggae orchestra then comes in and sings a personalized tune to help the now not-as-poor man celebrate his mini triumph. Feasting on vending machine snacks and wooing a laundromat lady are just a few of the ways the five dollar man spends his day after finding his winnings.

Oh, and of course, he does all of this is a cold Red Stripe beer in hand. Why not?
Trend Themes
1. Personalized Celebration Marketing - Brands can consider incorporating personalized celebration marketing strategies into their ad campaigns, similar to Red Stripe's Reggae Orchestra, that cater to customers' unique moments of joy.
2. Atmosphere-enhancing Advertising - Incorporating cheery background music or other forms of auditory and visual enhancement, as seen in Red Stripe's Reggae Orchestra commercials, can significantly improve a brand's impact and memorability.
3. Emotional Connection Advertising - Advertising that focuses on positively emotional moments of personal triumph, like Red Stripe's Reggae Orchestra ad campaign, can create stronger connections between brands and customers than generic advertising.
Industry Implications
1. Beverage - Beverage companies can incorporate similar marketing tactics to Red Stripe's Reggae Orchestra to create emotional connections with customers and make their brand stand out in a crowded market.
2. Entertainment - The incorporation of entertainment and personalized surprise elements, like the Red Stripe Reggae Orchestra, can add value to events, concerts, and other leisure activities for customers looking for unique experiences.
3. Advertising - Ad agencies can experiment with incorporating personalized, atmosphere-enhancing, and emotion-driven marketing tactics, similar to what we see in Red Stripe's Reggae Orchestra ad campaign, into their clients' ad campaigns to help them stand out in a cluttered market.
5.7
Score
Popularity
Activity
Freshness