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25 Personified Marketing Techniques

From Personified Cookie Commercials to Personified Ear Ads

— April 15, 2014 — Marketing
These personified marketing techniques are showcasing how adding human characteristics to animals or inanimate objects can add a lot more emotional appeal to a standard product.

With product placement and print advertisements continuously bombarding consumers on a daily basis, capturing their attention with simple aesthetics or contemporary design is no longer enough to make a valuable impression. Seeking to make products more relatable to consumers, marketers are turning to personified techniques to add human characteristics like humor and sarcasm to animals, food or even furniture. From personified decor campaigns to faceless hedge mascots and talking cookies, these humorous marketing techniques will surely capture the attention of consumers with its use of unusual product implications.

Representing traditional products and services in a completely unorthodox manner, these personified marketing techniques serves to add a level of enticement that viewers won't be able to dismiss.
6.4
Score
Popularity
Activity
Freshness
25
Personified Game Pieces
Personified Game Pieces
Blank Scrabble Piece Lives It Up and Fits in Wherever He Goes
<
24
Personified Cookie Commercials
Personified Cookie Commercials
The New Chips Ahoy! TV Ads are Quirky and Irreverent
<
23
Personified Climate Awareness Ads
Personified Climate Awareness Ads
The I Am Pro Snow Commercial Features a Talking Snowflake
<
22
Personified Fruit Figures
Personified Fruit Figures
Fresh'n'Friends Produces Play Fruit Arrangements to Attract Children
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21
Personified Candy Counselling Ads
Personified Candy Counselling Ads
Butterfinger Peanut Butter Cups' Ad Unifies a Solid Couple
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20
Personified Animal Actor Ads
Personified Animal Actor Ads
This Adobe Commercial Features Pets Making Fun of the Super Bowl
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19
Personified Pillar Commercials
Personified Pillar Commercials
Collapsing Cooling Towers is a Sight of Devastating Demolition
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18
Personified Booze Ads
Personified Booze Ads
San Miguel 'Una Vida Bien Vivida' Shows Epic Adventures of a Beer
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17
Personified Pet Purchase Commercials
Personified Pet Purchase Commercials
This Subaru Ad Features Driving Dogs Looking for a New Car
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16
Personified Brewski Campaigns
Personified Brewski Campaigns
The Redhook May 2011 Beer Ads are Filled With Cheeky Attitude
<
15
Personified Dirt Floor Ads
Personified Dirt Floor Ads
The World Water Day 2013 Campaign Brings Awareness to Freshwater Needs
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14
Personified Balding Backyards
Personified Balding Backyards
Scotts PatchMaster Ads Promote a Healthy Head of Grass
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13
Personified Polar Bear Promos
Personified Polar Bear Promos
The Coca-Cola Polar Bears Create a Snowman Polar Bear In This New Ad
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12
Personified Ear Ads
Personified Ear Ads
The Recent Foorire FM Ad is Full of Personality and Spunk
<
11
Personified Pup Perfume Ads
Personified Pup Perfume Ads
'Le Chien' is Unusual and Amusing
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10
Personified Pooch Campaigns
Personified Pooch Campaigns
Dado Print Ad Design by Costa IMC is Photo-Flipping Fantastic
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9
Protective Pearly White Prints
Protective Pearly White Prints
Guardian Dental Floss Ads Keep Animals Out
<
8
Personified Furniture Campaigns
Personified Furniture Campaigns
These Lar Center Decoration Mall Ads Show Tired Timber Decor
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7
Personified Chocolate Commercials
Personified Chocolate Commercials
In this M&M's Commercial the Brown M&M Sets Up the Red M&M
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6
Personifying Excuses
Personifying Excuses
World Health Club Ads Show You're Not Alone in Your Plight
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5
Personified Pooch Shampoo Ads
Personified Pooch Shampoo Ads
The WildWash Natural Dog Shampoo Displays Humans in Their Ads
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4
Personified Soda Bottles
Personified Soda Bottles
People Can Now Have Their Names Printed onto Coke Bottles
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3
Painfully Personified Tool Ads
Painfully Personified Tool Ads
The Bayer Aspirin For Workache Campaign is Full of Discomfort
<
2
Personified Pastry Ads
Personified Pastry Ads
The Pastelite VIP Campaign Features Desserts as Cause for Discussion
<
1
Personified Feeling Ads
Personified Feeling Ads
The McDonald’s Easy Morning Campaign Promotes Better Moods
<