This Adobe commercial wonders why companies pay so much money for 30 second Super Bowl ads when they can put their commercials online and see who views it and how it works.
The message is conveyed by way of two talking animal actors: one is a monkey and another is a horse. By choosing these two particular animals, Adobe is making reference to classic Super Bowl commercials of the past. The monkey asks the horse if he's in the studio for a big game commercial and then questions the logic of spending so much money on these kind of commercials.
The commercial isn't all cynical though. Near the end, the monkey memorizes his lines, which simply means sticking out his tongue.