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21 Mature Child Marketing Tactics

From Hipster Kids Smartphone Ads to Truthful Toy Doll Ads

— July 31, 2014 — Marketing
Nowadays, kids are growing up faster than ever, and these mature child marketing tactics are showcasing how children are being portrayed, particularly in media.

Gone are the days when parents and campaigns would sugarcoat ideas and concepts for the sake of keeping children innocent. In today's society, brands are referencing the maturity of kids by showcasing them in more realistic, adult circumstances. From ads that feature kids having adult conversations in coffee shops to those that showcase kids dressed up way beyond their years, these marketing tactics are a great indication of just how fast children are developing.

With the influence of technology and online media, there's no surprise as to why kids are maturing at such a fast rate, and these child marketing techniques are just a few examples of how quickly kids are entering adulthood.
3.2
Score
Popularity
Activity
Freshness
20
Truthful Toy Doll Ads
Truthful Toy Doll Ads
The Barbie Project Shows Adults and Children Have Different Views
<
19
Endearing Racecar Campaigns
Endearing Racecar Campaigns
The Nascar Ad from Ogilvy is Both Heartfelt and Cool
<
18
Chip-Gripping Canine Commercials
Chip-Gripping Canine Commercials
The Doritos Road Chip Ad Pits a Toddler Against a Dog
<
17
Musical Back-to-School Ads
Musical Back-to-School Ads
Old Navy's Back to School Commercial Triumphs Self-Doubt with Song
<
16
Schoolyard Dating Woe Videos
Schoolyard Dating Woe Videos
The YouTube Promo Shows Adorable Kids Talking About Dating Problems
<
15
Comical Spelling Commercials
Comical Spelling Commercials
This Old Navy Ad Stars Amy Poehler as a Sassy Spelling Bee Moderator
<
14
Child-Translating Newspaper Apps
Child-Translating Newspaper Apps
The Tokyo Newspaper Develops an App to Translate News for Kids
<
13
Embarassing Retro Childrenswear Ads
Embarassing Retro Childrenswear Ads
Smallable's Designer Kids Clothes Ad Makes Fun of Styles Past
<
12
Badass Spitting Ads
Badass Spitting Ads
The Listerine Smart Kidz Campaign Shows That "A Good Boy Spits Like a Bad Boy"
<
11
Hipster Kids Smartphone Ads
Hipster Kids Smartphone Ads
The Amazon Fire Phone Campaign Cleverly Expands Demographic
<
10
Social Modeling Campaigns
Social Modeling Campaigns
GapKids' Social Media Casting Call Wants to Turn Your Kids into Models
<
9
Pop-Art Baby Food Branding
Pop-Art Baby Food Branding
Heinz Baby Food in Brazil Undergoes a New Design
<
8
Sweater Wig Ads
Sweater Wig Ads
The El Ropero Campaign Urges Donations for Kids with Cancer
<
7
Quirky Kid's Eyewear
Quirky Kid's Eyewear
The Sons + Daughters Class of 2014 Collection is Adorably Stylish
<
6
Deconstructed Toy Appliance Ads
Deconstructed Toy Appliance Ads
This 'Toaster' Ad for LEGO Technic Encourages Child Creativity
<
5
Illustrated Anti-Bullying Ads
Illustrated Anti-Bullying Ads
This Anti-Bullying Campaign is Candid and Direct
<
4
Urban Children's Fashion
Urban Children's Fashion
A Bathing Ape FW14 Kids Collection is Colorful and Playful
<
3
Urban Youngster Lookbooks
Urban Youngster Lookbooks
The Newest MADE Kids Fashion Line Makes Kids' Clothing Edgy
<
2
Urban Kid Catalogs
Urban Kid Catalogs
Cute Graffiti Kids Carries Style-Focused Streetwear for Kids
<
1
Second-Hand Smoking Ads
Second-Hand Smoking Ads
The Drug & Alcohol Services South Australia Campaign Encourages Health
<