It can be argued that adulthood insecurities have tainted the innocence of a particular toy doll; The Barbie Project endeavors to re-imagine the often misunderstood message associated with Barbie by showing the world just how innocent she truly is. Or, at the core of the issue, how innocent playing with her is. As written on the project's about page, "No other doll has sparked as much conversation as Barbie. But maybe kids don't see Barbie the way adults do?"
Unscripted and unrehearsed, The Barbie Project enters the homes of everyday families and documents the imaginative, exploratory and downright adorable habits of young girls as they play with their beloved Barbie. A constant companion to many, there are more references to superheroes, gymnasts and veterinarians than there are to boyfriends, bodies and makeup.