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35 Branded Milestone Innovations

From Festive Anniversary Beers to Milestone Skincare Collections

— October 8, 2015 — Marketing
These branded milestones range from limited edition product releases to ad campaigns that celebrate new brand mergers. While examples like the newly released Reynolds American logo reflect the tobacco brand's evolution and partnerships, the My M&Ms service marks the confectioner's foray into customized treats. The personalized candies celebrate milestones like birthdays, graduations and sentimental holidays.

Other standouts include Coca Cola's limited edition notebooks that celebrate 100 years of the soda brand along with La Mer's rose gold jars that commemorate 50 years of the luxury cosmetics company.

In addition to celebratory packaging and immersive ads, other branded milestones include festive birthday coffees -- Starbucks released a limited edition frappuccino flavor that marked the 20th anniversary of the popular beverage. Furthermore, examples like commemorative social media campaigns, like Jack Daniels' Instagram selfie contest, honored the whisky brand's founder while appealing to millennial audiences.
5.3
Score
Popularity
Activity
Freshness
41
Patriotic Theme Park Parties
Patriotic Theme Park Parties
Canada's Wonderland Celebrates Canada 150 with a Month-Long Party
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40
Celebratory Crystal Films
Celebratory Crystal Films
The Swarovski Brand Celebrates Its 120th Anniversary with a Video Series
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39
Camo-Imprinted Sneakers
Camo-Imprinted Sneakers
AAPE Collaborated with Reebok for the Ventilator's Anniversary
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38
Festive Frosted Desserts
Festive Frosted Desserts
These Christmas Cupcakes from Mister Donut Japan are Indulgently Sweet
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37
Bicentennial Brand Celebrations
Bicentennial Brand Celebrations
The Royal Doulton 200th Anniversary Campaign is Digitally Powered
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36
Birthday Cake Donuts
Birthday Cake Donuts
These New Birthday Cake Donuts Celebrate Krispy Kreme's 80th Birthday
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35
Shimmering Skin Palettes
Shimmering Skin Palettes
The Becca Holiday 2015 Palette Colors Focus on Contouring and Glow
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34
Ghoulish Anniversary Donuts
Ghoulish Anniversary Donuts
Celebrate the 30th Anniversary of Ghostbusters with Decorated Donuts
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33
Birthday Cake Beer
Birthday Cake Beer
The Dogfish Head Higher Math Beer Has Chocolate and Sour Cherry Overtones
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32
Celebratory Gamer Bento Boxes
Celebratory Gamer Bento Boxes
Nintendo Created a Custom Food Box to Honor Its 30th Anniversary
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31
Canadian Milestone Campaigns
Canadian Milestone Campaigns
The Cadillac Canada Find 151 Campaign Celebrates the Past and Future
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30
Athletic Anniversary Collections
Athletic Anniversary Collections
The Roots XL Collection is Designed to Celebrate the 40 Years
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29
Lavish Regal Breakfasts
Lavish Regal Breakfasts
This Cereal Celebrates Queen Elizabeth's Longest Reign
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28
Festive Seasonal Cosmetics
Festive Seasonal Cosmetics
The Marc Jacobs Beauty Holiday Collections Are Now Available at Sephora
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27
Celebratory Frozen Coffees
Celebratory Frozen Coffees
The Birthday Cake Frappuccino From Starbucks is Only Here for 5 Days
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26
Demonic Anniversary Ales
Demonic Anniversary Ales
This Rogue Ales Hellboy Brew is a Collaboration with Dark Horse Comics
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25
3D-Printed Feline Figurines
3D-Printed Feline Figurines
These 3D-Printed Hello Kitty Prints Are Adorable
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24
Canuck Comic Book Currency
Canuck Comic Book Currency
These Canadian Superman Coins Celebrate 75 Years of the Man of Steel
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23
Victorious Beer Branding
Victorious Beer Branding
Kings of Midnight Brewery Celebrates Millennials With Milestone Packaging
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22
Celebratory Outwear Collections
Celebratory Outwear Collections
The Woolrich 185th Anniversary Collection Marks an Iconic Moment
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21
Kaleidoscopic Cognac Bottles
Kaleidoscopic Cognac Bottles
The Ryan McGinness for Hennessy Bottle Boasts a Dizzying Design
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20
Revived Anniversary Fashions
Revived Anniversary Fashions
Designer Alexander Wang Reintroduces Pieces from the Last Decade
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19
Cola-Honoring Notebooks
Cola-Honoring Notebooks
This Limited Edition Notebook Celebrates Coca-Cola's 100th Anniversary
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18
Celebratory Bear Toys
Celebratory Bear Toys
BAPE is Celebrating its 23rd Anniversary with a Bearbrick Medicom Toy
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17
Updated Noodle Menus
Updated Noodle Menus
This Restaurant Upgraded Its Menu for Its Anniversary & National Noodle Day
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16
Inanimate Icon Covers
Inanimate Icon Covers
Barbie Graces the Cover of the 50th Sports Illustrated Swimsuit Issue
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15
Graffiti-Inspired Streetwear
Graffiti-Inspired Streetwear
The 'A Bathing Ape' 10th Anniversary Line Includes Shirts by STASH
<
14
Celebratory Golden Skincare Packaging
Celebratory Golden Skincare Packaging
The 50th Anniversary La Mer Jars are Made with Rose Gold
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13
Artistic Beauty Platforms
Artistic Beauty Platforms
The 'You are Lancome' Interactive Website Celebrates 80s Years
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12
Storytelling Beer Labels
Storytelling Beer Labels
The Art on These Beer Bottles Reveal Stories Told by 20 Artists
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11
Paint-Splattered Kicks
Paint-Splattered Kicks
The Naked x Reebok Ventilator Collaboration Celebrates Its 25th Birthday
<
10
Maternal Holiday Confections
Maternal Holiday Confections
These Mother's Day Chocolates Boast Gourmet Ingredients
<
9
Whisky-Drinking Selfie Marketing
Whisky-Drinking Selfie Marketing
The Jack Daniel's Instagram Campaign Honors Founder's Birthday
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8
Customized Candy Confections
Customized Candy Confections
The My M&Ms; Service Offers Personalized Treats for Any Occasion
<
7
Evolutionary Fashion Designer Charts
Evolutionary Fashion Designer Charts
This Tommy Hilfiger Infographic Honors Him and His Brand
<
6
Milestone Skate Culture Hubs
Milestone Skate Culture Hubs
This House of Vans Toronto Pop-Up Celebrates the Brand's 50 Years
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5
Celebratory Gym Makeovers
Celebratory Gym Makeovers
Jordan Brand Renovates the NBA Allstar's Emsley A. Laney High School Gym
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4
Preppy Designer Pastries
Preppy Designer Pastries
Chocolate Eclairs by Lacoste X Fauchon are Deliciously Exclusive
<
3
Retrospective Sneaker Installations
Retrospective Sneaker Installations
The Annual Nike Air Max Day Kicks Off with a Subway Exhibit
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2
Digital Easter Displays
Digital Easter Displays
Harrods and Faberge Team Up for an Interactive Egg Installation
<
1
Customized Candy Studios
Customized Candy Studios
Kit Kat's Custom Chocolate Bar Pop-Up Lets Customers Create new Flavors
<