Designer Alexander Wang has officially reached a decade in the fashion business and to celebrate he created the #WANG10 capsule line that brings back popular bestselling pieces from the last 10 years. The collection is an eclectic mix of styles and designs, speaking to the various years that the garments are pulled from.
The #WANG10 collection was cleverly designed to invite fans of the brand to help decide what pieces should be brought back. The collection chose 25 top pieces that were bestsellers and then opened up the voting to social media asking fans which pieces they'd like to see brought back for purchase. The 2009 spring collection seemed to have the most favorites, with four pieces being selected. Each of the garments are edgy with fun textures like fridge and mesh.
Key Themes Behind This Trend
- Decade Fashion Revival
- Opportunity for designers to reintroduce bestselling pieces from the past decade to capitalize on nostalgia and consumer demand.
- Crowdsourced Design Selection
- Potential for brands to engage with fans through social media to determine which previously popular pieces should be brought back into production.
- Textured and Edgy Apparel
- Emerging trend of incorporating fringe and mesh textures into garments to provide an edgy and unique look.
Where This Applies
- Fashion Design
- Opportunity for fashion designers to revitalize their brand by reintroducing popular pieces from the past decade.
- Social Media Marketing
- Potential for marketers to leverage social media platforms to gather consumer input and engage with their audience.
- Textile Manufacturing
- Increasing demand for textured fabrics like fringe and mesh presents opportunity for textile manufacturers to offer innovative materials for fashion brands.
