This clever LEGO Technic ad by the agency JANDL Bratislava aims to encourage parents to find a more practical and less troublesome way for their kids to expand their creative imaginations.
The advertisement showcases a child sitting at a table with the complete contents of a toaster spread out in pieces right infront of him. The print ad demonstrates that children who are technologically inclined to fiddle and experiment with objects and equipment are bound to start taking appliances apart at home. Therefore, the LEGO Technic set is the perfect solution to engaging children's minds by offering a more convenient way to build and deconstruct items.
The marketing campaign aims to offer parents the solution to both occupying and mentally stimulating their children at home.