Smallable is an online retailer of designer furniture, decor, toys and designer kids' clothes, but this particular ad series focuses on Smallable clothing. It pokes fun at some of the unfortunate styles kids wore in the past—it's really not their fault that some of these 70s fashions were very popular at one time, but they would really be out of place today.
The Smallable ads remark that it is "The fashion website you wish you had known when you were a kid." The Internet may not have even been around way back when, but at least Smallable now gives kids some more options that are modern. The funny ads by Y&R Paris are presented like cherished school photos, the kind that you get all dressed up for as a kid and are forever embarrassed by in your adulthood.
What's Driving This Trend
- Designer Kids Clothes
- Disruptive innovation opportunity: Create a line of designer kids clothes that pays homage to retro styles while incorporating modern elements.
- Online Retail
- Disruptive innovation opportunity: Develop a user-friendly online retail platform specifically catering to the needs of parents shopping for kids clothes.
- Nostalgic Advertising
- Disruptive innovation opportunity: Create ad campaigns that play on nostalgia to connect with consumers and create a sense of relatability.
Who This Affects Most
- Fashion and Apparel
- Disruptive innovation opportunity: Introduce sustainable and eco-friendly manufacturing practices in the fashion and apparel industry to cater to environmentally conscious parents.
- E-commerce
- Disruptive innovation opportunity: Innovate in the e-commerce industry by implementing virtual reality technology that allows parents and kids to try on clothes virtually before making a purchase.
- Advertising and Marketing
- Disruptive innovation opportunity: Utilize artificial intelligence and data analytics to create personalized and targeted advertising campaigns that resonate with parents and kids.
