Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Tokyo Newspaper Develops an App to Translate News for Kids

 - Jan 20, 2013
References: youtu.be & ibelieveinadv
This video introduces the newspaper app developed by the Tokyo Newspaper in an effort to attract younger audiences and increase family communication levels.

The challenge is straight forward: how do you get children to read the newspaper? In today’s world of electronics, a child may grow up never looking at a newspaper. The video shows this scenario as a father sits on the couch reading the paper beside his son who is playing a game on his iPhone.

The problem is newspapers aren’t made for children to read and can be difficult for them to get interested in. To address this problem, Tokyo Newspaper developed a newspaper app that translates news into easy to digest pieces for kids and includes cartoon character commentary.