Kids can sometimes be brutal to one another and cause their peers considerable pain, either through physical or emotional bulling, as this candid anti-bullying campaign portrays.
Wanting to help raise awareness about the continuous issue of bullying, Vizoo Magazine and Brazilian advertising agency Camisa 10 teamed up to create this anti-bullying campaign using both a young boy and girl.
The campaign uses direct, simple and effective copy: "Be smart, you are not like that. Bullying. The worst part is when you start believing in it."
Using illustrations to enhance what kids see in the mirror when they start believing the hurtful comments, the campaign is effective because it honestly shows how bullying can directly affect kids and their budding self-esteem issues.