These World Health Club ads promote the gym by personifying the popular excuses people make for not heading there. Men dressed in Spandex suits emblazoned with popular excuses like, "It's too far," "Think of your couch," "Time for Snacks," and my own favorite "You're too busy" thwart gym-goers before they're able to work out.
By showing these personified excuses grabbing and pulling at each gym member, these World Health Club ads succeed in showing how excuses can be harmful to one's health. The campaign was created by Filipe Biondi.
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