The McDonald’s Easy Morning ad campaign revolves around the personification of some classic moods. Waking up on the wrong side of the bed can often result in prickly, explosive or even airhead attitudes that could carry out throughout the rest of the day, perhaps even ruining someone else's morning. These print ads encourage people to contain these awful feelings by getting a good breakfast in them.
Conceived and executed by DDB Tribal, an ad agency based in Vienna, Austria, the McDonald’s Easy Morning ad campaign was art directed by Peter Mayer and Mike Nagy with creative direction by Lukas Grossebner. It reads, “Leave your morning mood behind.” The images were both photographed and illustrated by the studio Carioca. Although completely fantastical, people will easily be able to relate to the images.