As photographer Lee Towndrow explains on his Behance page, 'Le Chien' photoshoot was intended as a faux perume ad. As anyone with a smattering of French probably will pick up on, the model for this shoot was a dog.
According to Towndrow, the dog was less than cooperative. In fact, he says that halfway through the shoot, the self-absorbed model took a nap! Still, thanks to the photographer's and crew's professional patience and skill, the work was eventually completed.
The art and creative direction of the ad was provided by Mike Blanch and Lance Martin, respectively. Alanna Nathanson was responsible for the copywriting while Lee Towndrow and Brett Simms deserve credit for the photography and digital imaging.
Key Themes Behind This Trend
- Personified Pup Perfume Ads
- Opportunity for creating unique and humorous perfume ads featuring animals as the main models.
- Faux Perfume Ad Campaigns
- Opportunity to develop faux perfume ad campaigns that playfully subvert traditional advertising conventions.
- Animal-featured Fashion Photography
- Opportunity to explore the use of animals in fashion photography to create visually captivating and unexpected imagery.
Where This Applies
- Advertising
- Disruptive innovation opportunity in the advertising industry by incorporating animals into perfume ad campaigns.
- Photography
- Opportunity to explore new and unconventional photography techniques with animals as subjects in fashion and advertising.
- Fashion
- Disruptive innovation opportunity in the fashion industry by incorporating animals as models and creating visually striking campaigns.
